A ascensão dos blogueiros desafia a supremacia da mídia tradicional e expõe suas falhas na cobertura de eventos importantes.

The limitations of traditional metrics in measuring online engagement and the need for more accurate and specific metrics in the digital age.

The CISPA law raises concerns over web freedom and privacy as major corporations support it, potentially enabling abuse and threats to user data.

NYT paywall: Successful model for digital subscriptions, but challenges for Brazilian media groups in replicating it. Conversion requires valuable content, initial loss, porous restrictions, and uncompromising quality.

The rise of clickwhore bloggers (or influencers) goes further than you imagine and much deeper than it should.

Migration of audience requires newsroom reformulation: adapting content to different platforms and formats to meet reader preferences and optimize consumption flows.

Digital media offers more resources for discussing and serving the public interest compared to traditional media, but challenges remain in defining and upholding public interest values. The digital landscape allows for greater accountability, participation, and two-way communication, but it also presents risks and the need for responsible journalism. The evolving media landscape necessitates ongoing reflection and commitment to fostering a healthy and informed society.

Digital pioneers thrive while traditionalists struggle in the ever-evolving media landscape, embracing cultural change and innovative strategies to capitalize on the vast potential of digital platforms.

Controversial Kony Video: Unmasking Ugandan Warlord Sparks Global Debate and Urges for Justice

The newspaper industry must adapt or face extinction as digital media and changing reader behavior reshape the landscape.