Random thoughts on journalism's future

Technology is still the best chance for media to get subscribers back

Falling revenue is manageable, brand burnout is not

Comments fall into silence and trolls will have to get a life

Liquid Content: the new concept where the platform is a detail

Why marketing has not yet understood the power of content

Value of information depends on the principles of business and technology models

How to make for revenue to follow the audience

Journalism, coding and IT are now sitting together in the newsroom (or they should)

How did digital imploded the traditional media models? Audience engagement

The audience is the Queen, distribution is the king and the content is the joker

Likes, followers and why we need new metrics

Audience Migration: Revamping Newsrooms for Modern Demands

The audience is now our newsroom buddy

Looking for new business models for journalism

© Cassiano Gobbet 2023 - 2024